Remove "This is where you can add new products to your store."

How do I remove this string?
My site is in Hebrew and the translation of it is above the big image with the jumping men,
here a link: http://80.244.168.168/?tour_search=1&name_tour=&tourtax%5Btour_phys%5D=extreme-trips&tourtax%5Bpa_destination%5D=0&tourtax%5Bpa_month%5D=0&lang=