url category tour travel

I made a product – and categorized in “Tour Types” as an Italian cookery.
so I have a product
cooking-wine-walking
and a tour types
italian cookery
the link I would like is
http://www.site.com/italian-cookery/cooking-wine-walking
I tried to insert a custom permalink but it does not work.
goes out
http://www.site.com/tours/cooking-wine-walking/

how can I do?
thank you